E-Learning or Face-to-Face: Boosting CMI Leadership Qualification Success

In an era where flexible learning is rapidly redefining professional development, how do we ensure that leadership and management training remains effective, accessible, and aligned with learner needs? This action research project by Alan Smurthwaite explores a timely and vital question: “E-Learning or Face-to-Face Learning: Which Will Increase Access, Registrations and Success Rates on CMI Leadership and Management Programmes?”

Prompted by declining enrolments and growing barriers such as time constraints, travel costs, and lengthy programme durations, this research seeks to understand how delivery methods influence learner engagement and achievement. Drawing on detailed surveys, interviews, and observational data across multiple industries, the study evaluates both the potential and pitfalls of e-learning versus traditional classroom settings. Smurthwaite’s research also examines the perspectives of managers, tutors, and learners themselves—offering a well-rounded view of the challenges facing CMI leadership and management qualifications at Levels 3, 4, and 5.

From the benefits of learner autonomy in e-learning to the irreplaceable value of in-person interaction, the paper identifies the core motivators and blockers that influence uptake and success. It also investigates the role of blended learning and offers insights into the perceptions and preparedness of both educators and learners when transitioning to digital platforms.

This paper isn’t just a comparison of delivery styles—it’s a call for organisations and educators to align learning methods with the lived realities of today’s professionals. Whether you are a training provider, education leader, or aspiring manager, this study offers evidence-based guidance to improve access, engagement, and outcomes in leadership development programmes. Read on to uncover how the right learning format can transform participation and success in CMI-accredited management education.