How do I overcome fear / reluctance in students learning first aid?

The most popular course is the 3 day First Aid at Work (FAW) course. This is a mixture of theory and practice, but it's mostly a practical course and, for it to flow and for the students to get the full benefit of the course, its needs full student participation, which needs the student to want to be there. A growing problem that I and fellow teachers have noticed, is a lack of engagement from the student into the course.

Anecdotal evidence (mainly derived from lunchtime chats) suggests a number of reasons from fear to students feeling their employer has pushed them onto the course and it’s "not their job" or they are too busy. Sadly, there is a consequence to this negative emotion and it affects the course morale & drags everyone down.